Many sides of Korea,
all in one place
Visitors often told me, “We came to Korea, but we’re not sure what to do.” Even when they found experiences they wanted to try, travelling between different venues took more time and money than they expected.
I wondered whether people could enjoy different sides of Korean culture comfortably in one place. Somewhere they could enjoy the experience itself, without a rushed itinerary or pressure to buy anything. That idea became OAVO Seoul Lounge.
Discovering colours and styles that suit you, cooking Korean food, trying on royal hanbok. I designed the space and programmes so that even people visiting together could discover their own tastes and take home their own memories.
Lessons from 20 years
of creating experiences
Over 20 years of planning events and conferences, I learned that what stays with people is often the person they met and the experience that person created for them, more than the size or splendour of a venue.
I wanted to bring that lesson into the lounge. From the layout of the space to the way guests move between activities and take a break, I drew on everything I had learned.
At first, it was difficult to explain this space and help people understand it. Then visitors began telling us, “This is the place we’ve been looking for.” When they tell me how memorable it was to experience so much of Korea in one place, I feel proud that the idea I spent so long preparing is reaching them.
